Agriculture & data analytics · Strategy, logo, identity, print
A U.S. data analytics company for agriculture. We gave it a bold, trustworthy and innovative brand, built around one idea: the spark of insight.
The client
Luminary Insights harnesses cutting-edge technology and AI-driven insight to help agricultural stakeholders make informed decisions that drive efficiency and success.
Create a comprehensive brand strategy and visual identity that conveys reliability, intelligence and innovation, and resonates with Luminary Insights' diverse agricultural customer base, from growers to agribusiness leaders.
A cohesive, versatile identity that highlights agricultural expertise and innovation. It's symbolised by the "LI Spark" logo and supported by dynamic colours, modern typography and professional visual elements that work from a tote bag to a trade-show banner.
What we delivered
The strategy and identity work of our Rebuild programme, delivered with a full print toolkit.
Two curved strokes meet like rows of a field, with translucent overlaps that catch the light: the moment data turns into insight. It holds up in every brand colour.
A warm, sturdy serif for headlines, paired with a crisp grotesk. Colours taken straight from the field: forest, sun, rust and soil, with bright lime for energy.
The layered, rounded panels come from the logo tiles. They frame headlines the way fields frame a landscape. Headline in Kefa, body in Space Grotesk.
Campaign lines, icons and merchandise that speak to farmers and agribusiness alike: confident, practical, a little bit bold.
The result
The new identity strengthened Luminary Insights' credibility and recognition, reinforced its leadership in agricultural analytics, and engages a diverse audience in a way that drives growth.
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