Dry cleaning & laundry · Identity, Collateral
New Leaf.
A laundry service rebranded around care, freshness and a lighter footprint.
- Client
- New Leaf
- Sector
- Dry cleaning & laundry
- Scope
- Identity, Collateral
The challenge
Laundry and dry cleaning is a trust business with very little to look at. New Leaf wanted customers to feel the difference before they handed over a single shirt, and to remember the name when they next needed it.
Turning over a new leaf: every garment comes back renewed. The name became the whole story.
A friendly leaf mark and a natural, kraft-led palette that signals care and sustainability without preaching.
Bags, swing tags, hangers, uniforms, envelopes and cards designed as one system, so every handover reinforces the brand.
The result
120+ new customers in the first quarter
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