Food & beverage · Strategy, Identity, Packaging
Aqua Springs.
A natural-water brand built to stand apart on a crowded, price-driven shelf.
- Client
- Aqua Springs
- Sector
- Food & beverage
- Scope
- Strategy, Identity, Packaging
The challenge
Bottled water is a commodity aisle. Shoppers decide in seconds, most labels look alike, and the cheapest bottle usually wins. Aqua Springs had a genuinely different product, artesian spring water, but nothing on the shelf said so.
We anchored the brand on its source: water that is made by nature, not by a factory. One idea, easy to repeat on a label, a delivery truck or a search result.
A calm wordmark, a leaf-and-water motif and a fresh palette that reads as clean from across the aisle.
A label system that scales from 500 ml to large formats, with the source story told in one line and the essentials kept legible.
The result
Listed in 25+ new retailers
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